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Category: Older Adult Consumers

The More You Know: A PSA on How to Be a Wiser Consumer of Scientific Research

A recent study in Neurobiology of Aging attempted to further scientific understanding of how the aging process impacts the human capacity to empathize. While the findings were less than conclusive, they have provided additional support for what neuro-psychological researchers have known for years—functional MRI (fMRI) studies are expensive, and small sample sizes lead to inconclusive...

Subtypes of Older Adults on the Internet

Older adults are the fastest-growing segment of computer and Internet users, but little is known about this segment of users. Are older adult Internet users a relatively homogenous population, as suggested in early research on Internet use in later life? Conversely, might the growing population of older users be becoming more diverse? Since agencies, governments, and businesses are...

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